OK, so this is an advert. But I have to say, it is one of the best I've seen in a long time.
Some great athletes certainly have ridden Trek in the past, and I'm sure they will continue to do so well into the future. For me though, this video really shows the beauty of our sport - it takes a huge variety of people, to some of the most stunning places on the planet; and then pushes their bodies and minds right to the edge.
I hope you too can look beyond the corporate message, and see this for yourself. Have a great weekend.
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